Sporty & Rich
SPORTY & RICH X ADIDAS
Brand
ProjectSPORTY & RICH X ADIDAS
Date
Feb 2025
Description
Sporty & Rich partners with Adidas for an editorial sportswear campaign that emphasizes a retrospective athletic aesthetic. The collaboration leans into candid, lifestyle-focused imagery, featuring models in coordinated tracksuits against a backdrop of brutalist architecture and park settings. Captured by photographer Angela Hill, the imagery utilizes natural light and analogue film techniques to evoke a desaturated, nostalgic atmosphere. Casting director Simone Schofer, featuring model Jolien Bosmans, rounds out the creative execution of this fashion series.
Style
Editorial, Horizontal
Techniques
Natural light, Analogue / film
Industries
Sportswear
Color
Forest Green
Context
Advertising Campaign
Associated creatives
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