Snickers: The Hunger Train
Brand
Date
Dec 2025
Description
Snickers explores the brand's signature proposition through the lens of a freight train transit in this commercial campaign, 'The Hunger Train.' The narrative tracks a locomotive hauling containers humorously labeled with common hunger-related states like 'Hangry' and 'Impatient,' punctuating the journey with dashboard-mounted product shots and rural railway imagery. Developed by T&Pm Australia and brought to life through a live-action technique, the project leans into natural outdoor lighting and realistic color grading to anchor its commercial visual language. The production was helmed by Scoundrel, with public relations support provided by Enthral.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Crimson
Background
Road
Context
TVC / TV Commercial
Associated creatives
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