Rag & Bone
Rag & Bone's urban-polished ready-to-wear, tailoring and denim campaigns across fashion
Featured Rag & Bone projects
This week's top Rag & Bone projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Rag & Bone · Rag & Bone SS '26
The Rag & Bone SS '26 campaign serves as a masterclass in editorial minimalism, stripping back the noise to focus on the interplay between form, function, and urban texture. Captured through the lens of photographer Nagi Sakai, the series leans into a crisp, neutral palette that highlights the brand's commitment to high-end tailoring and contemporary streetwear sensibilities. By utilizing a deliberate split-composition technique across the visuals, the project creates a dynamic dialogue between full-length lifestyle shots and intimate detail portraits. The execution channels a refined, modern aesthetic, emphasizing the structural integrity of raw denim, structured blazers, and layered knitwear. On-camera talent Cole Mohr and Waleska Gorczevski ground the collection, their presence softened by the natural light that permeates the studio environment, lending an organic quality to the otherwise precise framing. The cohesive visual language is bolstered by the precise styling of Roberto Di Cuia and Tatyana L Harkoff, whose work ensures the focus remains on the tactile details of the fabrics and accessories. With set design by Ian Salter providing a clean, architectural backdrop, the campaign feels both grounded and aspirational. Ultimately, this collection reflects the enduring spirit of the label, presenting a sophisticated, understated vision that resonates with the core values of modern luxury fashion houses while maintaining a sharp, commercial edge.
Project Rag & Bone · Rag & Bone FW 25
The Rag & Bone FW 25 fashion campaign highlights the brand's latest seasonal collection through a series of editorial and commercial studio portraits. Photographed by Nagi Sakai, the imagery focuses on sharp tailoring, textured layers, and minimalist compositions that emphasise the construction of the garments. The project leans into a desaturated palette and soft light to showcase both formal menswear and relaxed, everyday apparel. Featuring models Valentin Caron and Bonnie Panasenko, the campaign utilises clean studio backgrounds and dynamic poses to bridge the gap between lookbook functionality and high-fashion aesthetics. Styling efforts are supported by Blake Erik on hair and Michaela Bosch on makeup, capturing a consistent, modern visual language across the full collection.
Project Rag & Bone · Rag & Bone S/S 25 Men's Lookbook
The Rag & Bone Spring/Summer 2025 Men's Lookbook channels a documentary-style aesthetic, placing model Serge Rigvava within candid urban settings. Photographed by Ryan Brabazon, the collection is unified by a distinct analogue film influence, incorporating visible frame borders and grainy textures that lend an intimate, cinematic quality to the apparel. Designed by Robert Geller, the imagery oscillates between relaxed, sun-drenched outdoor portraiture and moody, flash-lit nighttime scenes. The editorial series leans into natural light and warm color grading, highlighting the layered, textured construction of the garments against the backdrop of city architecture.
Project Rag & Bone · Rag & Bone S/S 25 Women's Lookbook
The Rag & Bone Spring/Summer 2025 women's collection is presented through a series of editorial lookbook images that document the brand's latest designs against urban city backdrops. Shot on analogue film, the series leans into a street-style documentary aesthetic, utilizing natural light and visible film borders to create a textured, authentic feel. Photographer Ryan Brabazon captures model Clara Denison in a variety of city settings, ranging from residential sidewalk vignettes to pedestrian crosswalks. The visual narrative is supported by hair styling from Adlena and makeup by Ryo Kuramoto, who maintain a clean, understated aesthetic that complements the collection's focus on knitwear and tailored denim.
Project Rag & Bone · FW2024
The Rag & Bone FW2024 campaign captures a raw, cinematic look at metropolitan life, anchoring the collection in the grit and texture of the city. Photographed by Ryan Brabazon under the creative direction of Belle Krol, the imagery moves through urban landscapes, from sun-drenched crosswalks to nocturnal street corners. Fashion styling by Casey Conrad leans into authentic, layered tailoring—mixing pinstriped vests and textured cardigans with relaxed denim and rugged outerwear. By utilizing an analogue film aesthetic, the campaign emphasizes movement and candid realism, with natural light and deliberate framing creating a sense of tactile depth across every portrait and street-style study.
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