Close-up shot of a model wearing an off-white button-down shirt with a sharp pointed collar for Rag & Bone.

Model in a cream leather jacket photographed from a low angle against a plain white background with hair blowing

Model Valentin Caron walking in a dark tailored suit along a neutral concrete wall for the Rag & Bone FW 25 campaign.

Male model crouched on a chrome chair wearing a dark coat and blue jeans against a white background

Diptych showing front and back views of a male model wearing an olive green quilted down coat over a grey sweater.

Diptych campaign image featuring model Valentin Caron in a dark suit against a white studio background for Rag & Bone.

Model wearing a beige plaid blazer, cropped white graphic turtleneck, and dark jeans shown from front and rear angles.

Model wearing a black blazer and blue jeans against a textured grey wall for Rag and Bone FW 25 campaign.

Rag & Bone Rag & Bone FW 25 2025

About

The Rag & Bone FW 25 fashion campaign highlights the brand's latest seasonal collection through a series of editorial and commercial studio portraits. Photographed by Nagi Sakai, the imagery focuses on sharp tailoring, textured layers, and minimalist compositions that emphasise the construction of the garments. The project leans into a desaturated palette and soft light to showcase both formal menswear and relaxed, everyday apparel. Featuring models Valentin Caron and Bonnie Panasenko, the campaign utilises clean studio backgrounds and dynamic poses to bridge the gap between lookbook functionality and high-fashion aesthetics. Styling efforts are supported by Blake Erik on hair and Michaela Bosch on makeup, capturing a consistent, modern visual language across the full collection.