Rag & Bone: Rag & Bone FW 25

Oct 2025

The Rag & Bone FW 25 fashion campaign highlights the brand's latest seasonal collection through a series of editorial and commercial studio portraits. Photographed by Nagi Sakai, the imagery focuses on sharp tailoring, textured layers, and minimalist compositions that emphasise the construction of the garments. The project leans into a desaturated palette and soft light to showcase both formal menswear and relaxed, everyday apparel. Featuring models Valentin Caron and Bonnie Panasenko, the campaign utilises clean studio backgrounds and dynamic poses to bridge the gap between lookbook functionality and high-fashion aesthetics. Styling efforts are supported by Blake Erik on hair and Michaela Bosch on makeup, capturing a consistent, modern visual language across the full collection.

Editorial