Rag & Bone

Jul 2024

The Rag & Bone Spring/Summer 2025 men's lookbook channels a documentary-style aesthetic through a series of urban portraits featuring model Serge Rigvava. Photographed by Ryan Brabazon, the imagery captures a candid, lived-in perspective of the collection, leaning into the distinct texture of analogue film and grainy, high-contrast lighting. Designed by Robert Geller, the editorial series transitions between relaxed lifestyle compositions shot in vehicles and kinetic, playful street-side frames. The project utilizes natural light to ground the styling—which spans tailored jackets, knits, and denim—within a gritty city environment, with selected frames utilizing flash to bring a moody, atmospheric edge to the seasonal presentation.

Lifestyle