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Smiling model running along a city street carrying dark garments for Rag & Bone S/S 25 men's lookbook
Model Serge Rigvava seated inside a car looking out for Rag and Bone S/S 25 men's lookbook
Model Serge Rigvava wearing a black polo shirt while looking out the window from the backseat of a car.
Model Serge Rigvava balances on a street bollard wearing a black jacket and jeans near an urban archway.
Model Serge Rigvava wearing dark jacket and jeans seated on a street bollard near an architectural archway.
Model Serge Rigvava smiling while holding a compact camera on metal exterior stairs for Rag & Bone S/S 25 Men's Lookbook.
Model Serge Rigvava wearing an all-black outfit with leather trousers standing next to a traffic light on a city street at night.
Model Serge Rigvava leaning on a car window wearing a grey polo sweater for the Rag & Bone S/S 25 Men's Lookbook.
Model Serge Rigvava poses in a black ribbed zip-up sweater while resting his head on his hand against a metal staircase railing.
Model Serge Rigvava sits smiling on a metal bollard on an urban sidewalk beside a fire hydrant in front of a white brick building.
Smiling model running along a city street carrying dark garments for Rag & Bone S/S 25 men's lookbook
Model Serge Rigvava seated inside a car looking out for Rag and Bone S/S 25 men's lookbook
Model Serge Rigvava wearing a black polo shirt while looking out the window from the backseat of a car.

Rag & Bone Rag & Bone S/S 25 Men's Lookbook 2024

About

The Rag & Bone Spring/Summer 2025 Men's Lookbook channels a documentary-style aesthetic, placing model Serge Rigvava within candid urban settings. Photographed by Ryan Brabazon, the collection is unified by a distinct analogue film influence, incorporating visible frame borders and grainy textures that lend an intimate, cinematic quality to the apparel. Designed by Robert Geller, the imagery oscillates between relaxed, sun-drenched outdoor portraiture and moody, flash-lit nighttime scenes. The editorial series leans into natural light and warm color grading, highlighting the layered, textured construction of the garments against the backdrop of city architecture.

Brand

Rag & Bone

Credits

Robert Geller
Designer
Ryan Brabazon
Photographer
Serge Rigvava
Model

Styles

Lifestyle
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