Split-frame fashion campaign image featuring male model Cole Mohr wearing casual apparel against a plain studio background.

Diptyque layout of a male model seated on a metal chair wearing a dark jacket and jeans against a plain white studio wall.

Close-up of a tattooed hand wearing a metal watch alongside a wide shot of a male model seated on a chair in denim attire.

Diptyque fashion campaign split image showing a torso stretching in a dark t-shirt and jeans, and the back of a man's head.

Model wearing dark denim jacket, matching jeans, leather belt and thick black sunglasses against a white background

Model wearing a blue and white striped shirt standing beside a pair of white slingback flat shoes on a concrete block

Low angle diptych of a male model wearing a dark blazer over a striped shirt against a plain white background for Rag and Bone.

Male model wearing a dark green jacket and brown trousers against a bright white studio seamless background.

Black leather jacket draped over a brown leather chair against a neutral grey studio background

Close-up of a model wearing wristwatches and a trench coat alongside a portrait by Nagi Sakai for Rag & Bone SS '26.

Rag & Bone Rag & Bone SS '26 2026

About

The Rag & Bone SS '26 campaign serves as a masterclass in editorial minimalism, stripping back the noise to focus on the interplay between form, function, and urban texture. Captured through the lens of photographer Nagi Sakai, the series leans into a crisp, neutral palette that highlights the brand's commitment to high-end tailoring and contemporary streetwear sensibilities. By utilizing a deliberate split-composition technique across the visuals, the project creates a dynamic dialogue between full-length lifestyle shots and intimate detail portraits. The execution channels a refined, modern aesthetic, emphasizing the structural integrity of raw denim, structured blazers, and layered knitwear. On-camera talent Cole Mohr and Waleska Gorczevski ground the collection, their presence softened by the natural light that permeates the studio environment, lending an organic quality to the otherwise precise framing. The cohesive visual language is bolstered by the precise styling of Roberto Di Cuia and Tatyana L Harkoff, whose work ensures the focus remains on the tactile details of the fabrics and accessories. With set design by Ian Salter providing a clean, architectural backdrop, the campaign feels both grounded and aspirational. Ultimately, this collection reflects the enduring spirit of the label, presenting a sophisticated, understated vision that resonates with the core values of modern luxury fashion houses while maintaining a sharp, commercial edge.