Rag & Bone

Oct 2024

The Rag & Bone Fall 2024 campaign captures the essence of urban transition, blending raw, documentary-style photography with the polished sensibilities of luxury fashion. Captured through the lens of photographer Quentin De Briey, the imagery leans into a candid, street-level aesthetic that prioritizes movement and authenticity. Models Mikkel Jensen and Tilda Lindstam navigate the metropolitan landscape, their presence grounding the collection’s focus on structured denim, knitwear, and tactile leather accessories. Stylist Malina Joseph Gilchrist leans into this textured minimalism, utilizing a neutral palette that allows the interplay of natural light and shadow to define the silhouettes. With makeup by John McKay that maintains a clean, undone sensibility, the campaign feels less like a traditional advertisement and more like a captured moment in city life. The execution frequently utilizes 35mm film and medium format techniques, resulting in a grain-rich, cinematic quality that elevates everyday urban scenes—from subway entrances to brick-lined street corners—into an editorial narrative. By incorporating live-action techniques and blurred motion, the project channels a kinetic energy that reflects the pace of the city, perfectly aligning with the functional, effortless ethos of the Rag & Bone brand. The result is an evocative portfolio that manages to be both commercially grounded and visually compelling, celebrating the tactile reality of contemporary style against a gritty, architectural backdrop.

Lifestyle, Lifestyle, Editorial, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion