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·Fall 2024 Ad Campaign

Model wearing a blue denim jacket over a cream sweater and matching jeans, photographed outdoors.

Model wearing denim shirt and jeans leaning against a green subway station entrance holding a black handbag.

Model Tilda Lindstam wearing a black cardigan and blue jeans leaning against architectural columns

Man wearing a white t-shirt and dark jeans skateboarding outdoors on an asphalt street

Man wearing a white t-shirt walking past a white bus and brick building

Model standing on a city sidewalk next to a bicycle in a black and white fashion campaign photograph.

Model Tilda Lindstam standing on a city street in a buttoned jacket and wide-leg jeans for Rag & Bone

Monochrome fashion campaign image of a female model in a belted jacket and wide-leg jeans posing on an urban street.

Model standing on a city sidewalk wearing an olive green jacket, white knit top, and wide-leg denim jeans carrying a dark leather shoulder bag.

Woman in an olive green jacket and blue jeans walking down a city street while carrying a large black leather shoulder bag.

Man wearing casual button-down shirt and trousers leaning against a large truck trailer outdoors in a black and white photograph

Model wearing an olive green jacket and carrying a black leather shoulder bag on a city street.

Man riding a black bicycle in front of a moving white van wearing a white t-shirt and blue jeans

Man wearing a white t-shirt and blue denim jeans riding a black bicycle on an asphalt street.

Black and white portrait of a man walking on a city street wearing a dark crewneck sweater and jeans under an elevated bridge.

Model seated on a bicycle in the street wearing a white t-shirt and denim jeans for Rag and Bone.

Rag & Bone Fall 2024 Ad Campaign 2024

About

The Rag & Bone Fall 2024 campaign captures the essence of urban transition, blending raw, documentary-style photography with the polished sensibilities of luxury fashion. Captured through the lens of photographer Quentin De Briey, the imagery leans into a candid, street-level aesthetic that prioritizes movement and authenticity. Models Mikkel Jensen and Tilda Lindstam navigate the metropolitan landscape, their presence grounding the collection’s focus on structured denim, knitwear, and tactile leather accessories. Stylist Malina Joseph Gilchrist leans into this textured minimalism, utilizing a neutral palette that allows the interplay of natural light and shadow to define the silhouettes. With makeup by John McKay that maintains a clean, undone sensibility, the campaign feels less like a traditional advertisement and more like a captured moment in city life. The execution frequently utilizes 35mm film and medium format techniques, resulting in a grain-rich, cinematic quality that elevates everyday urban scenes—from subway entrances to brick-lined street corners—into an editorial narrative. By incorporating live-action techniques and blurred motion, the project channels a kinetic energy that reflects the pace of the city, perfectly aligning with the functional, effortless ethos of the Rag & Bone brand. The result is an evocative portfolio that manages to be both commercially grounded and visually compelling, celebrating the tactile reality of contemporary style against a gritty, architectural backdrop.