Woman walking on a wet city street wearing a white pinstripe vest and trousers, photographed from a dynamic low angle.

Model wearing a white pinstripe vest and trousers outdoors by a river for Rag & Bone FW2024 campaign

High-angle view of a woman walking across a street crosswalk wearing a tweed blazer and blue jeans.

Woman walking on an urban street wearing an olive jacket, blue jeans, and carrying a black shoulder bag for Rag and Bone

Model in white cardigan with arms crossed outdoors in front of an orange street sign for Rag and Bone

Model leaning against a green subway entrance railing wearing a denim jacket and matching jeans holding a black handbag.

High-angle view of a woman walking across a city crosswalk wearing a plaid jacket and blue jeans.

A woman in a cream sweater and blue jeans leaning against a graffiti-covered mailbox on a city sidewalk.

Portrait of a woman with dark hair wearing a black cardigan and blue jeans outdoors against classical architecture

Portrait of a woman with dark hair and a black button-down top against a light textured brick background.

Model in white sleeveless top and dark pants posing outdoors on city street with her head tilted back.

Woman in a black dress looking back while walking down a city street with tall buildings in the background.

Woman in patterned maxi dress sitting on a concrete barrier on a city street with a yellow cab and tall buildings in the background

Man with curly brown hair wearing a taupe knit sweater leaning against a car window for Rag and Bone FW2024 campaign

Man wearing a black jacket and tan trousers smiling while seated on a metal post outdoors on a city sidewalk next to a fire hydrant

A man wearing a black jacket and leather trousers standing on a city street at night next to a yellow taxi.

Smiling man in beige sweater holding a dark jacket running past a storefront for Rag and Bone FW2024 campaign

Portrait of a man in a black zip-up top resting his hand in his curly hair outdoors

Rag & Bone FW2024 2024

About

The Rag & Bone FW2024 campaign captures a raw, cinematic look at metropolitan life, anchoring the collection in the grit and texture of the city. Photographed by Ryan Brabazon under the creative direction of Belle Krol, the imagery moves through urban landscapes, from sun-drenched crosswalks to nocturnal street corners. Fashion styling by Casey Conrad leans into authentic, layered tailoring—mixing pinstriped vests and textured cardigans with relaxed denim and rugged outerwear. By utilizing an analogue film aesthetic, the campaign emphasizes movement and candid realism, with natural light and deliberate framing creating a sense of tactile depth across every portrait and street-style study.