Rag & Bone

Jan 2024

The Rag & Bone FW2024 campaign captures a series of editorial portraits and street-style imagery that lean into a candid, urban aesthetic. Set against the backdrop of metropolitan thoroughfares, the project channels a raw, documentary-style energy through a collection of textured knitwear, tailored outerwear, and classic denim. The visuals, shot on analogue film, utilise natural light to highlight the intricate fabric compositions and sharp lines of the collection. The imagery alternates between high-angle street perspectives and intimate portraits, all tied together by a consistent, gritty visual language. Creative direction from Belle Krol, paired with fashion styling by Casey Conrad, grounds the garments in a lived-in, everyday context. Photographer Ryan Brabazon maintains a cohesive narrative throughout the series, blending architecture with the movement of the models. The result is a grounded look that captures the intersection of contemporary street style and classic editorial portraiture.

Editorial, Vertical, Warm

Analogue / film, Natural light

Street

Lookbook, Advertising Campaign