Rag & Bone: FW2024

Jan 2024

The Rag & Bone FW2024 campaign captures a raw, cinematic look at metropolitan life, anchoring the collection in the grit and texture of the city. Photographed by Ryan Brabazon under the creative direction of Belle Krol, the imagery moves through urban landscapes, from sun-drenched crosswalks to nocturnal street corners. Fashion styling by Casey Conrad leans into authentic, layered tailoring—mixing pinstriped vests and textured cardigans with relaxed denim and rugged outerwear. By utilizing an analogue film aesthetic, the campaign emphasizes movement and candid realism, with natural light and deliberate framing creating a sense of tactile depth across every portrait and street-style study.

Editorial, Vertical, Warm

Analogue / film, Natural light

Street

Lookbook, Advertising Campaign