Rag & Bone

Jun 2026

For the Rag & Bone Spring 2027 menswear collection, the brand leans into its signature ethos of refined utility and urban polish. Captured through the lens of photographer James Brodribb, the campaign functions as an elevated lookbook that masterfully balances contemporary minimalism with a distinctively lived-in ease. The series relies on soft, even natural light and studio strobe setups to illuminate the collection’s focus on high-quality fabrications, from structured suede and heathered cotton-blends to micro-check tailoring. Fashion editor and stylist Jay Massacret curates these ensembles with a meticulous eye for layering, where textures like distressed jackets and classic knitwear meet functional utility shorts and denim. The imagery eschews unnecessary artifice, favoring a clean, editorial minimalism that allows the collection’s monochromatic palettes and subtle pop-color accents to command attention. Model Mike Vasilakis anchors the visuals with a neutral, grounded presence, bringing a relaxed authority to each composition. By stripping away complex environments in favor of stark white walls and grey concrete, the project emphasizes the inherent drape and silhouette of the garments. Ultimately, the Spring 2027 presentation functions as a masterclass in modern menswear, emphasizing the versatility and quiet confidence that have become central to the Rag & Bone aesthetic, while maintaining a polished, commercial appeal.

Editorial, Vertical, Lifestyle

Natural light

Luxury Fashion Houses, Fashion