Rag & Bone

May 2026

Rag & Bone continues its exploration of modern metropolitan dressing in its Holiday 2026 and Pre-Spring 2027 collection, a series of images that masterfully balance the heritage of luxury fashion houses with a pragmatic, contemporary sensibility. Captured with a lens that favors precision and clarity, photographer Hedi Stanton utilizes a blend of studio strobe and soft natural light to animate the collection’s focus on contrasting textures. The editorial portrait series features model Leila Goldkuhl, whose presence grounds the brand’s signature layering technique. Through these frames, the styling emphasizes the juxtaposition of materials, from glossy leather jackets and voluminous faux fur collars to structured plaid tailoring and raw, wide-leg denim. The campaign leans into an editorial aesthetic that feels both composed and accessible, moving away from high-concept artifice to spotlight the versatility of individual pieces. By utilizing a clean, neutral studio backdrop, the imagery draws the viewer’s attention to the fine details—the metallic hardware on bags, the pop of zebra-print footwear, and the nuanced color blocking of red and blue accents. Each shot serves as a testament to the brand's ability to evolve seasonal staples into cohesive lifestyle narratives, ensuring that the interplay of heavy wools, smooth suedes, and crisp shirting remains the focal point of the seasonal discourse within the broader luxury fashion market.

Editorial, Editorial, Vertical, Vertical, Lifestyle, Vertical, Lifestyle, Lifestyle

Natural light, Studio strobe, Studio strobe, Studio strobe

Luxury Fashion Houses, Fashion