Prada: Days of Summer 2026
Brand
Date
Apr 2026
Description
Prada’s Days of Summer 2026 campaign captures the house’s seasonal collection through a series of sun-drenched imagery. Shot by photographer David Sims and helmed by creative director Ferdinando Verderi, the visuals center on a minimalist aesthetic that highlights the textures of the apparel against the natural landscape. The campaign features Bella Hadid and Liu Wen, showcasing a focus on elevated summer staples, including white slip dresses with intricate floral embroidery and lace detailing. Utilizing direct, bright sunlight to create sharp contrast and defined shadows, the series maintains a clean, commercial polish that leans into the warmth of the season.
Style
Warm, Editorial, Horizontal
Techniques
Natural light
Industries
Color
Pure White
Background
Sandy Beach
Context
Advertising Campaign
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