Prada

Apr 2026

Prada explores the seasonal aesthetic of their latest collection in the Days of Summer 2026 campaign. Featuring Bella Hadid and Liu Wen, the imagery leans into a clean, minimal editorial approach that highlights intricate textile details, such as floral embroidery and delicate lace borders against a stark, textured sand backdrop. Photographed by David Sims, the campaign utilises natural light to cast high-contrast, defined shadows, grounding the luxury fashion pieces in a warm, tangible environment. Creative director Ferdinando Verderi maintains a sharp visual language throughout the series, prioritising clear compositions and a restrained palette.

Horizontal, Commercial, Warm, Clean

Natural light

Luxury Fashion Houses

Public Square, Sandy Beach

Advertising Campaign