Prada
Days of Summer
Brand
ProjectDays of Summer
Date
Jun 2026
Description
Prada’s Days of Summer campaign frames the luxury fashion house's seasonal collection through a series of cinematic vignettes. Directed by David Sims with creative direction from Ferdinando Verderi, the project captures the movement of accessories within contrasting urban and desert environments. The film features model Bella Hadid and actor Louis Partridge, utilizing drone footage and natural light to emphasize the clean, polished aesthetic of the season's leather goods and apparel. Produced by Partner Films, the work highlights textile details and product construction through close-up framing and fluid camera work across its vertical-format commercial spots.
Style
Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Context
Advertising Campaign
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