Prada

Mar 2026

The Prada Eyewear SS26 campaign masterfully strips back the noise of high-fashion excess to focus entirely on the architectural geometry of its latest collection. Under the meticulous direction of Nicolo Terraneo, the project leans into a crisp, editorial minimalism that prioritizes the intersection of luxury craftsmanship and contemporary portraiture. Photographer Mattia Cocci captures these moments using precise studio strobe techniques, a choice that flattens the depth of the frame and forces the viewer to engage with the tactile details of the eyewear—from the deep grain of cognac leather to the fine metallic sheen of the frames. Model Bodine Van Galen anchors each shot with a directed, understated presence, allowing the accessories to occupy the foreground without distraction. The visual narrative relies on a sophisticated interplay between vibrant color-blocked backgrounds and the polished surfaces of the product itself. With expert contributions from hair stylist Patti Bussa and makeup artist Rocco Santamorena, the styling remains intentionally clean and cohesive, emphasizing the sharp lines and subtle branding that define the new season. By shunning busy environmental context in favor of pure, focused lighting setups, the project elevates basic commercial photography into a modern, high-end statement. The result is an intentional study in restraint where every texture, color, and silhouette serves to reinforce the unmistakable heritage of the Prada brand.

Vertical, Commercial

Studio strobe

Eyewear, Fashion, Fashion