Prada’s Holiday 2026 campaign leans into a surreal, storybook aesthetic, blending high-fashion portraiture with whimsical 2D animation and illustrative mixed-media techniques. The project juxtaposes the brand's sharp tailoring and structured leather accessories against hand-drawn charcoal sketches and fantastical creatures, creating a theatrical narrative that unfolds across both snowy forest landscapes and cozy, rustic interiors. Featuring creative direction from Miuccia Prada and Raf Simons, the imagery and motion pieces utilize a clean editorial style to unify live-action performances with intricate, nostalgic graphic elements. The campaign stars talent including Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Luther Ford, and Chen Haoyu, captured through the lens of photographer Glen Luchford. The resulting visuals rely on sharp contrasts between textured knitwear, sleek handbags, and playful, animated world-building.
