The Prada Fall-Winter 2026 campaign is a multi-disciplinary visual project featuring photography and direction by Barry Jenkins. The campaign highlights the collection's texture-heavy design through the lens of Jenkins, focusing on detailed garment construction and accessory craftsmanship.
Utilizing a combination of soft and hard lighting, the creative direction leans into a contrast between moody, architectural environments and detailed product study. The imagery features talent Hunter Schafer and Chen Haoyu, showcasing the season's knitwear, structured leather handbags, and layered footwear alongside intricate textiles like houndstooth and beaded lace.
