Prada

Jul 2026

Prada presents its Fall-Winter 2026 campaign, captured through the collaborative lens of director and photographer Barry Jenkins. The campaign highlights the collection's focus on texture and structural contrasts, blending ornate textile detailing with sharp, industrial settings. Featuring talent Chen Haoyu and Hunter Schafer, the imagery balances intimate product focus with wider architectural framing. The visual execution employs both soft light and high-contrast, moody directional lighting to emphasize the interplay between the collection’s layered knitwear, accessories, and distinct leather goods. The creative vision is led by designers Miuccia Prada and Raf Simons.

Commercial

Luxury Fashion Houses

Advertising Campaign