Prada: Holiday 2026 Campaign Review

Oct 2026

The Prada Holiday 2026 campaign bridges the gap between fashion photography and digital artistry, layering live-action subjects against whimsical, storybook-inspired landscapes. Under the creative direction of Miuccia Prada, Raf Simons, and Ferdinando Verderi, the visuals lean into a surreal narrative where high-fashion garments meet animated creatures and painterly settings. Photographer Glen Luchford captures talent including Kelvin Harrison Jr., Maya Hawke, and Sadie Sink in a blend of cozy, fire-lit interiors and stark, snow-dusted winter environments. The project integrates VFX and 3D render techniques to animate animals and fantastical elements that interact with the models, creating a nostalgic, story-driven aesthetic. The work balances editorial portraiture with digital animation to define the brand's seasonal narrative.

Artistic, Horizontal, Warm

Advertising Campaign