Pepsi explores the integration of artificial intelligence in everyday decision-making through this commercial campaign titled A.I. Can Do That. The film traverses familiar settings, moving from a collaborative office environment to a residential living room to illustrate how AI functions as a tool for streamlining common tasks.
Developed by agency Makers with production by Tool, the project leans into a live-action technique that prioritizes clean interior aesthetics. By utilizing cinematic framing and natural lighting throughout, the commercial maintains a grounded, relatable visual language as it depicts various scenarios involving product placement.
