This campaign for Pepsi, titled Soccer Deserves Pepsi, leans into the energy of communal sports viewing. Set in a suburban home, the spot captures the tension and camaraderie of friends gathered to watch a match.
Featuring live-action techniques and a warm cinematic aesthetic, the film focuses on the shared experience of sports fandom. The production was developed by BBDO New York and Max Cooper, with media planning handled by OMD and PR support from Acceleration Community of Companies.
