Pepsi: Starry - Giannis Press Conference

Oct 2026

Pepsi introduces the Starry lemon-lime soda brand in this commercial spot featuring basketball athlete Giannis Antetokounmpo. The project leans into a humorous narrative, staging a press conference where the athlete interacts with animated lemon and lime character mascots at a branded table. The execution combines live-action performance with VFX to integrate the animated mascots into the scene. The visual style relies on saturated colors and polished studio lighting to emphasize the product placement of the Starry cans. Creative direction was managed by Vayner Media, with music and sound design provided by Squeak E Clean Studios.

Humorous, Horizontal, Commercial, Saturated, Polished

VFX / visual effects

Beverages

Set-dressed

TVC / TV Commercial