Pepsi: New Can (Two Kids)
Brand
Date
Jan 2024
Description
This nostalgic commercial for Pepsi, titled New Can (Two Kids), captures a classic roadside narrative centered around an orange sports car stopping at a rural cafe. The film utilizes a distinct 1980s aesthetic, leaning into analogue film textures and a grainy, cinematic finish to build its atmosphere. The project was developed by agency BBDO New York, with production handled by Pytka Productions. The spot leans into a warm, vintage visual palette to frame its narrative.
Style
Horizontal, Cinematic, Grainy, 1980s, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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