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Pepsi: New Can (Two Kids)

Brand
Date

Jan 2024

Description

This nostalgic commercial for Pepsi, titled New Can (Two Kids), captures a classic roadside narrative centered around an orange sports car stopping at a rural cafe. The film utilizes a distinct 1980s aesthetic, leaning into analogue film textures and a grainy, cinematic finish to build its atmosphere. The project was developed by agency BBDO New York, with production handled by Pytka Productions. The spot leans into a warm, vintage visual palette to frame its narrative.

Style

Horizontal, Cinematic, Grainy, 1980s, Nostalgic

Techniques

Analogue / film, Super 8 / 16mm

Industries
Background

Street

Context

TVC / TV Commercial

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