This nostalgic commercial for Pepsi, titled New Can (Two Kids), captures a classic roadside narrative centered around an orange sports car stopping at a rural cafe. The film utilizes a distinct 1980s aesthetic, leaning into analogue film textures and a grainy, cinematic finish to build its atmosphere.
The project was developed by agency BBDO New York, with production handled by Pytka Productions. The spot leans into a warm, vintage visual palette to frame its narrative.
