Pepsi: The Encounter
Brand
Date
Aug 2025
Description
The Encounter for Pepsi is a cinematic brand film that constructs a suspenseful narrative through a series of tense, mysterious sequences. Produced by MJZ, the project leans into a moody aesthetic, utilizing low-key lighting and cool blue and teal colour grading to heighten the tension. The film transitions between atmospheric exterior shots and interior scenes featuring broadcast news footage. The narrative scope includes wide aerial perspectives of a mountain landscape featuring an unidentified object and military support, utilizing live-action techniques integrated with VFX.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
VFX / visual effects
Industries
Color
Navy
Slate
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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