Pepsi: This is Pepsi
Brand
Date
May 2019
Description
Pepsi explores its cultural footprint with 'This is Pepsi,' a film that navigates a non-linear timeline of brand history. The montage traces a visual path from mid-century drive-in aesthetics and retro mechanics through to the lunar surface and a Martian landscape. The project utilizes a mix of live-action technique and complex VFX to establish a cinematic, warm visual identity across disparate eras. The production was handled by RadicalMedia US, Framestore New York, and Creators League Studio, with Framestore also managing the post-production and visual effects.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Color
Navy
Crimson
Pure White
Context
TVC / TV Commercial
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