Pepsi: Halftime - HBU
Brand
Date
Mar 2023
Description
This commercial spot for Pepsi, titled Halftime - HBU, highlights the convergence of athletic intensity and musical discipline. Set within a sports stadium, the narrative follows athletes performing drills, such as sprinting and lifting, alongside musicians rehearsing their brass and percussion arrangements. Produced with post-production by Studio Feather, the film leans into a grounded, energetic atmosphere. The work utilizes live-action technique and cinematic framing to capture the training process, complemented by warm color grading and natural light that emphasizes the stadium environment.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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