Oysho
Featured Oysho projects
This week's top Oysho projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Oysho · RUNNING CAPSULE S26
For the Oysho Running Capsule S26 campaign, the creative team has crafted a visual narrative that perfectly balances high-performance utility with an editorial sensibility. Photographed by Jonathan Conts, the project transports the viewer to a stark, sprawling quarry, using the rugged, chalky stone landscape as a minimalist backdrop to emphasize the technical integrity of the collection. The campaign channels a sense of relentless momentum, employing live-action technique to capture runners in mid-stride, their movements rendered with a crisp clarity that underscores both speed and endurance. Fashion editor and stylist Ramon Ros curates an aesthetic defined by layered activewear—pairing sheer windbreakers and technical biker shorts with futuristic reflective sunglasses—which creates a compelling visual contrast against the arid, pale terrain. Natural light plays a lead role throughout the imagery, casting sharp, defined shadows that accentuate the functional textures of the apparel while generating a clean, high-contrast look that feels both grounded and aspirational. With contributions from hair stylist Egon Crivillers and makeup artist Paco Garrigues, the models, including Erin Eliopulos, embody a focused, athletic energy. The result is a sophisticated sportswear campaign that moves beyond standard commercial tropes, leaning into a desert-inspired minimalism where performance meets modern design in a sun-drenched, visually arresting display of form and function.
Project Oysho · OYSHO Soft Sun campaign S/S 26
The OYSHO Soft Sun campaign for the S/S 26 season captures an evocative, sun-drenched narrative that bridges the gap between high-end leisure and technical functionality. Photographer Santiago Sierra Soler leans into a warm, inviting visual language, utilizing natural light to accentuate both the tactile quality of the linen sets and the performance-driven textures of the brand’s signature athletic apparel. Through a series of carefully composed portraits and lifestyle vignettes, the imagery crafts an atmosphere of relaxed, tropical escapism. With meticulous casting by Brisa Alvarez, the campaign features model Tindi Mar navigating an array of rustic, sand-covered environments that channel a sense of effortless global travel. The aesthetic relies on editorial minimalism and authentic sunlight, which serves to ground the high-fashion sensibilities within a tangible, everyday context. From bustling outdoor markets to tranquil coastal paths, every frame emphasizes a cohesive, laid-back lifestyle that feels both aspirational and deeply grounded. By integrating commercial appeal with a soft, cinematic approach, the project successfully elevates activewear into a broader luxury fashion house vernacular. The result is a seamless collection of visuals that effectively highlights the versatility of the apparel, ensuring that each garment is showcased against a backdrop of organic textures and lush, tropical foliage, reinforcing the OYSHO commitment to timeless, comfortable elegance for the modern consumer.
Project Oysho · Reflective Running
Oysho showcases its latest collection with the Reflective Running campaign, a series that spans high-contrast night shots and sun-drenched architectural settings. The campaign highlights performance-focused sportswear, moving between urban night environments and classical stone backgrounds to frame its latest apparel. Photographer Jonathan Conts leads the visual execution, utilizing techniques such as long exposure and flash to capture movement across diverse urban settings. Executive producer Beatriz Vera and retoucher Daniel Garo complete the core creative team, ensuring a clean and consistent presentation of the performance gear throughout the series.
Project Oysho · Oysho Sport Collection FW24
Oysho presents its FW24 Sport Collection through a series of editorial images that highlight the intersection of technical performance apparel and classical architecture. The campaign emphasizes the textures of activewear—including zip-up hoodies, puffer jackets, and detailed sports bras—set against a backdrop of stone monuments and columns. Photographed by Sebastian Sabal-Bruce under the creative direction of María Vernetta, the work utilizes natural light and a warm, earthy color palette to establish its aesthetic. The imagery features model Wanessa Milhomem alongside other talent, captured in outdoor settings that contrast smooth athletic fabrics with weathered stone surfaces.
Project Oysho · Training Season
Oysho’s 'Training Season' activewear campaign focuses on the structural details and clean silhouettes of their latest technical apparel. Photographer Jonathan Conts leads the visual direction, utilizing soft light and a minimalist studio environment to place the garments at the forefront of each frame. The series features model Emmi Freeman, who demonstrates the versatility of the collection through a range of athletic poses. The photography leverages natural light and a clean aesthetic to highlight the fabric textures and wrap-detail designs of the sportswear. Styling by Tina Monzon complements the minimalist production, maintaining a cohesive look across the entire campaign.
Project Oysho · RAINCOATS AW25
Oysho’s RAINCOATS AW25 campaign presents a series of moody, atmospheric images centered on technical outerwear performance. Shot by photographer Jonathan Conts, the imagery leans into a cinematic aesthetic, utilizing high-speed freeze techniques to capture water droplets against minimalist studio backgrounds. The collection features models Celine Vivod, Chinchin Hsu, and Elda Scarnecchia, with hair styling by Rebecca Martin. The editorial direction emphasizes the tactile qualities of the garments, playing with directional lighting and low-key chiaroscuro to highlight the weather-resistant textures and seam construction of the hooded raincoats.
Project Oysho · CASA TERRA
Oysho showcases its latest sportswear collection in CASA TERRA, a campaign captured by photographer Jonathan Conts. The project leans into a minimalist, sun-drenched aesthetic, highlighting the versatility of the apparel through a series of outdoor yoga and stretching sequences. The imagery utilizes natural light to emphasize the collection's earthy color palette and the architectural textures of the setting. By pairing athletic movement with a clean, grounded environment, the campaign focuses on the synergy between form and function. Production techniques center on high-angle compositions and sharp-shadow play to frame the garments against stone, stucco, and pool-side backdrops.
Project Oysho · Cashmere Collection
Oysho showcases its latest Cashmere Collection through a series of editorial portraits. Featuring model Eniko Mihalik, the campaign focuses on the tactile quality of knitwear through a minimalist lens. Photographer Jonathan Conts employs soft, diffuse lighting and a neutral palette to emphasise material texture in this high-street fashion project. The series utilises a clean aesthetic, characterised by earth-toned studio backdrops and a monochromatic approach. Makeup artist Jonathan Sanchez provided clean beauty styling, while retouching services were handled by Daniel Garo. The project was overseen by executive producer Beatriz Vera.
Project Oysho · The Boutique Sports Club - Golf
Oysho brings a refined aesthetic to the fairway with "The Boutique Sports Club - Golf," a campaign focused on athletic apparel within the golf and sports industry. The project highlights a collection of navy and white performance wear, blending high-end fashion sensibilities with functional sporting gear. Photographed by Ignazio Lozano with creative direction by Sergio Rueda, the imagery utilizes natural light to emphasize a clean, minimalist sporting aesthetic. Across a series of editorial and lifestyle captures, the campaign features models in dynamic athletic poses and quiet, focused moments on the course, surrounded by tropical landscaping. The visual language maintains a consistent focus on texture and composition, from wide-angle fairway shots to overhead flat lays of golf accessories.
Project Oysho · The Boutique Sports Club - Tennis
The Boutique Sports Club - Tennis campaign for Oysho presents a series of athletic portraits and editorial stills centred on the court. The project leans into clean, high-contrast imagery, utilising natural light to highlight the technical details of the brand's sportswear range against the primary colours of a tennis environment. With creative direction by Sergio Rueda and photography by Daniel Garo and Ignazio Lozano, the visuals alternate between dynamic mid-swing action shots and minimalist product flat lays. The execution focuses on a crisp, commercial aesthetic that emphasizes the sport-inspired silhouettes of the collection.
Project Oysho · The Boutique Sports Club
The Boutique Sports Club is a comprehensive lifestyle campaign for Oysho, highlighting a range of athletic pursuits from tennis and golf to swimming and pilates. The imagery leans into a clean, sun-drenched aesthetic, utilizing natural light to frame both high-energy action shots and serene wellness settings. Photographer Ignazio Lozano and creative director Sergio Rueda anchor the visual narrative, which emphasizes movement and professional athletic styling across diverse outdoor and indoor environments. The project benefits from the production coordination of Eva Monge Araus and the technical retouching of Daniel Garo, ensuring a polished, cohesive feel throughout the series.
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