Oysho: Oysho Sport Collection FW24
Brand
Date
Feb 2024
Description
Oysho presents its FW24 Sport Collection through a series of editorial images that highlight the intersection of technical performance apparel and classical architecture. The campaign emphasizes the textures of activewear—including zip-up hoodies, puffer jackets, and detailed sports bras—set against a backdrop of stone monuments and columns. Photographed by Sebastian Sabal-Bruce under the creative direction of María Vernetta, the work utilizes natural light and a warm, earthy color palette to establish its aesthetic. The imagery features model Wanessa Milhomem alongside other talent, captured in outdoor settings that contrast smooth athletic fabrics with weathered stone surfaces.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Color
Forest Green
Burgundy
Context
Advertising Campaign
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