Oysho
Oysho Sport Collection FW24





Brand
ProjectOysho Sport Collection FW24
Date
Feb 2024
Description
Oysho showcases its Fall/Winter 2024 sport collection through an editorial campaign captured on location. The imagery pairs high-performance activewear with monumental classical architecture, establishing a visual contrast between structured stone environments and modern sportswear. Photographer Sebastian Sabal-Bruce and creative director María Vernetta utilize natural light and a warm, earthy color palette to emphasize the textural details of the garments. The series, which features model Wanessa Milhomem, focuses on a muted palette of olive green, burgundy, and mustard yellow across technical zip-ups, hoodies, and athletic separates.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Sportswear
Color
Forest Green
Burgundy
Context
Advertising Campaign
Associated creatives
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