Oysho’s 'Training Season' activewear campaign focuses on the structural details and clean silhouettes of their latest technical apparel. Photographer Jonathan Conts leads the visual direction, utilizing soft light and a minimalist studio environment to place the garments at the forefront of each frame.
The series features model Emmi Freeman, who demonstrates the versatility of the collection through a range of athletic poses. The photography leverages natural light and a clean aesthetic to highlight the fabric textures and wrap-detail designs of the sportswear. Styling by Tina Monzon complements the minimalist production, maintaining a cohesive look across the entire campaign.
