Oysho: Training Season
Brand
Date
Sep 2025
Description
Oysho’s 'Training Season' activewear campaign focuses on the structural details and clean silhouettes of their latest technical apparel. Photographer Jonathan Conts leads the visual direction, utilizing soft light and a minimalist studio environment to place the garments at the forefront of each frame. The series features model Emmi Freeman, who demonstrates the versatility of the collection through a range of athletic poses. The photography leverages natural light and a clean aesthetic to highlight the fabric textures and wrap-detail designs of the sportswear. Styling by Tina Monzon complements the minimalist production, maintaining a cohesive look across the entire campaign.
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