Oysho
Training Season
Brand
ProjectTraining Season
Date
Sep 2025
Description
Oysho’s Training Season campaign highlights a collection of technical sportswear through a series of focused, studio-based portraits. The imagery leans into a minimalist aesthetic, utilizing soft, even lighting and neutral backdrops to emphasize the clean lines and silhouettes of the activewear sets. Photographer Jonathan Conts captures the apparel—ranging from black scoop-neck bras to rust-coloured long-sleeve crop tops—with an emphasis on texture and athletic form. Featuring styling by Tina Monzon and modeling by Emmi Freeman, the campaign maintains a commercial tone that keeps the technical design of the training gear at the forefront.
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