Oysho

Oct 2024

Oysho showcases its latest cashmere collection through a series of studio portraits that emphasize tactile quality and minimalist aesthetics. The campaign focuses on monochromatic layering, featuring cream and grey knitwear silhouettes designed for relaxed, everyday wear. Photographer Jonathan Conts captures the collection with soft, diffuse lighting, allowing the texture of the garments to remain the focal point. Model Eniko Mihalik features throughout the editorial series, styled with a clean approach to hair and makeup by Jonathan Sanchez. The project leans into a refined lookbook style with an earthy color palette and consistent, balanced compositions.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Grey Seamless

Lookbook