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Oysho: Cashmere Collection

Brand
Date

Oct 2024

Description

Oysho showcases its latest Cashmere Collection through a series of editorial portraits. Featuring model Eniko Mihalik, the campaign focuses on the tactile quality of knitwear through a minimalist lens. Photographer Jonathan Conts employs soft, diffuse lighting and a neutral palette to emphasise material texture in this high-street fashion project. The series utilises a clean aesthetic, characterised by earth-toned studio backdrops and a monochromatic approach. Makeup artist Jonathan Sanchez provided clean beauty styling, while retouching services were handled by Daniel Garo. The project was overseen by executive producer Beatriz Vera.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Background

Grey Seamless

Context

Lookbook

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