Oysho: Reflective Running
Brand
Date
May 2024
Description
Oysho showcases its latest collection with the Reflective Running campaign, a series that spans high-contrast night shots and sun-drenched architectural settings. The campaign highlights performance-focused sportswear, moving between urban night environments and classical stone backgrounds to frame its latest apparel. Photographer Jonathan Conts leads the visual execution, utilizing techniques such as long exposure and flash to capture movement across diverse urban settings. Executive producer Beatriz Vera and retoucher Daniel Garo complete the core creative team, ensuring a clean and consistent presentation of the performance gear throughout the series.
Style
Commercial
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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