Oysho

May 2024

Oysho’s Reflective Running campaign highlights a range of technical sportswear designed for diverse urban training environments. The imagery transitions between high-contrast nighttime cityscapes marked by long exposure light trails and bright, architectural settings that showcase the apparel’s performance textures. Photographer Jonathan Conts captures the collection through a mix of action-oriented and editorial perspectives. The campaign features a versatile palette of athletic staples, from black performance tights with reflective geometric accents to neon green hooded jackets, utilizing natural light and mood-driven lighting to emphasize motion and form. Executive production was led by Beatriz Vera, with retouching by Daniel Garo.

Commercial

Natural light

Sportswear

Advertising Campaign