Oysho’s RAINCOATS AW25 campaign presents a series of moody, atmospheric images centered on technical outerwear performance. Shot by photographer Jonathan Conts, the imagery leans into a cinematic aesthetic, utilizing high-speed freeze techniques to capture water droplets against minimalist studio backgrounds.
The collection features models Celine Vivod, Chinchin Hsu, and Elda Scarnecchia, with hair styling by Rebecca Martin. The editorial direction emphasizes the tactile qualities of the garments, playing with directional lighting and low-key chiaroscuro to highlight the weather-resistant textures and seam construction of the hooded raincoats.
