Oysho
RAINCOATS AW25
Brand
ProjectRAINCOATS AW25
Date
Aug 2025
Description
Oysho unveils its RAINCOATS AW25 collection through an atmospheric campaign that highlights the functional details of high-performance outerwear. The imagery centres on the technical qualities of the garments, utilizing high-speed freeze techniques to capture water droplets across weather-resistant fabrics. Photographer Jonathan Conts employs directional studio lighting and a moody aesthetic to define the silhouette of the raincoats. Models Celine Vivod, Chinchin Hsu, and Elda Scarnecchia are featured throughout the series, with hair styling provided by Rebecca Martin. The editorial approach relies on soft, clean lighting and neutral backgrounds to maintain focus on the textile textures and construction of the collection.
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