Oysho showcases its latest sportswear collection in CASA TERRA, a campaign captured by photographer Jonathan Conts. The project leans into a minimalist, sun-drenched aesthetic, highlighting the versatility of the apparel through a series of outdoor yoga and stretching sequences.
The imagery utilizes natural light to emphasize the collection's earthy color palette and the architectural textures of the setting. By pairing athletic movement with a clean, grounded environment, the campaign focuses on the synergy between form and function. Production techniques center on high-angle compositions and sharp-shadow play to frame the garments against stone, stucco, and pool-side backdrops.
