Oysho
CASA TERRA
Brand
ProjectCASA TERRA
Date
May 2025
Description
Oysho presents CASA TERRA, a commercial sportswear campaign photographed by Jonathan Conts. The series explores athletic movement through a collection of yoga-focused imagery captured in a serene, minimalist architectural setting. Utilizing natural light and earthy color palettes, the project highlights the brand’s activewear in a range of yoga postures. The visual direction leans into clean, high-angle compositions and strong, directional shadows to emphasize both the technical flexibility of the subjects and the textured environment.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Sportswear
Color
Chocolate
Context
Advertising Campaign
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