Neutrogena
Main Character Energy
Brand
ProjectMain Character Energy
Date
Mar 2025
Description
Neutrogena’s Main Character Energy campaign highlights the brand's skincare range through a series of polished, live-action vignettes. The commercial features Nicola Coughlan navigating a contemporary hotel bathroom setting, focusing on the application of moisturizer and facial cleansing routines. Developed by Ogilvy PR UK with production support from Hogarth UK, the project maintains a clean and warm aesthetic throughout. The visual language relies on soft ambient lighting and neutral marble textures to emphasize the product experience within a domestic environment.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Skincare
Color
Powder Blue
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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