Neutrogena: Derm
Brand
Date
Mar 2025
Description
Neutrogena highlights its Ultra Sheer sunscreen range in this commercial spot, bringing together professional wrestler and actor John Cena and a practicing dermatologist. Set within a brightly lit studio, the project centres on a direct, conversational exchange between the two figures to present the product details. Developed by BBDO New York, the campaign utilizes a clean, live-action technique to maintain a professional aesthetic. The production incorporates close-up product shots alongside behind-the-scenes monitor footage to ground the viewer in the product experience.
Style
Horizontal, Commercial, Clean
Industries
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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