This Neutrogena campaign for the cosmetics industry features a series of candid encounters captured across New York City. The live-action project leans into an unvarnished aesthetic, using handheld camera movement and natural light to frame a sequence of direct-to-camera addresses.
The film navigates urban environments, moving between storefronts, delis, and residential steps. Set against a backdrop of overcast skies, the visual execution prioritizes a cinematic, documentary-style approach to everyday dialogue.
