Neutrogena: Sorry for the Stress!
Brand
Date
May 2025
Description
This Neutrogena campaign for the cosmetics industry features a series of candid encounters captured across New York City. The live-action project leans into an unvarnished aesthetic, using handheld camera movement and natural light to frame a sequence of direct-to-camera addresses. The film navigates urban environments, moving between storefronts, delis, and residential steps. Set against a backdrop of overcast skies, the visual execution prioritizes a cinematic, documentary-style approach to everyday dialogue.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Background
Street
Context
TVC / TV Commercial
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