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Neutrogena: You Can't See

Date

Mar 2025

Description

Neutrogena explores studio culture in this commercial spot titled You Can't See. The film tracks professional wrestler and actor John Cena as he arrives at a production lot and makes his way through the bustling Neutrogena Stage 6. Developed by BBDO New York, the project leans into cinematic, live-action techniques to capture the studio arrival sequence. The narrative relies on natural daylight and crisp, realistic staging to ground the commercial in a professional production environment.

Style

Horizontal, Cinematic, Clean

Color
Jet Black
Medium Grey
Background

Road

Context

TVC / TV Commercial

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