Neutrogena: Set
Brand
Date
Mar 2025
Description
Neutrogena’s latest skincare campaign features John Cena in a minimalist, brightly lit studio setting. The commercial leans into a clean, professional aesthetic, utilizing natural light to highlight the product within a precisely staged environment. Produced by BBDO New York, the live-action spot captures Cena interacting with the production crew and speaking directly to the camera. The project maintains a commercial focus, emphasizing a neutral color palette and straightforward delivery.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Medium Grey
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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