M&M's
M&M's narrative-driven commercial campaigns across CPG and packaged food
Featured M&M's projects
This week's top M&M's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
M&M's · Scene of The Crime
M&M's presents "Scene of The Crime," a commercial campaign for the packaged food brand that plays with genre conventions through a cinematic lens. Directed by Rami Hachache, the spot leans into a moody, live-action aesthetic, contrasting deep blue night tones with sharp, warm emergency lighting to build a dramatic atmosphere. Produced by Omnicom Production with creative support from BBDO Chicago, the narrative follows a forensic investigation before pivoting to the brand's signature character-driven humor. The project utilizes high-contrast lighting to balance its procedural-inspired visual style with the established visual identity of the characters.
M&M's, Love Island USA · Hideaway
M&M's and Love Island USA collaborate on the 'Hideaway' commercial, a campaign set within a sun-drenched tropical villa. The project balances live-action footage of the program’s contestants with 3D render and CGI integration of animated characters. Developed by BBDO Chicago, the production incorporates drone footage to capture the coastal setting. The visual execution relies on high-saturation color grading to match the vibrant aesthetic of the source material. Post-production and VFX were managed by Coffee & TV and House Special.
M&M's · What Have I Done
M&M's presents What Have I Done, a commercial spot that blends live-action technique with character animation to highlight the brand's Popd product line. The narrative centers on a comedic interaction between a man at a dining table and the signature Yellow M&M character, later joined by the Red and Orange M&M characters within a domestic setting. Developed by the creative team at BBDO New York, the film utilizes clean, natural lighting to frame the interaction. The execution relies on a humorous tone, balancing the physical performance of the human talent with the animated character dynamics.
M&M's · Disney Halloween
M&M's celebrates the seasonal festivities with this Disney Halloween-themed commercial project. The spot highlights a creative, hands-on DIY decoration sequence, focusing on the transformation of a residential entrance through intricate yarn spiderwebs, balloon accents, and themed candy cut-outs. The production, led by agency and production house T&P alongside Ro Lo Productions, leans into a polished, festive aesthetic. With sound design by Creative Outpost, the film utilizes live-action technique and playful art direction to create an accessible, seasonal visual narrative for the packaged food brand.
M&M's · Super Bowl 2023
M&M's returns to the Super Bowl with a comedic campaign featuring actress Maya Rudolph. The commercial leans into the brand's playful identity, blending live-action technique with fantastical, candy-themed garden backdrops. Produced by PRETTYBIRD US with creative direction from BBDO New York, the spot sequences live-action performances against vibrant, surreal park environments. The production also integrates bright natural daylight across everyday settings, emphasizing a warm visual aesthetic that anchors the product within the comedic narrative.
M&M's · Music Lounge
M&M's presents the Music Lounge project, an animated initiative developed by Mars United Commerce that focuses on brand presence and inclusion. The campaign utilizes a vibrant visual language across a series of colored backdrops, featuring the iconic M&M characters. The production leans into a minimalist aesthetic, employing motion graphics and kinetic typography to anchor the narrative. By blending playful animation with clean, bold design, the project maintains a distinct visual consistency across its horizontal commercial format.
M&M's · Crunchy Cookie
M&M's presents the Crunchy Cookie campaign, a vibrant commercial project developed in collaboration with agency THIRD EAR. The spot features the iconic character mascots in an energetic dance sequence, complete with cowboy hats and a high-energy aesthetic. Utilizing crisp 3D animation and motion graphics, the production emphasizes saturated colors and clean character modeling against a bold blue backdrop. Spanish-language text overlays frame the product introduction, with choreographed movement and rhythmic pacing defining the overall execution.
M&M's · Red One
M&M's presents a festive campaign for Red One, bridging the gap between animated brand characters and cinematic feature film narratives. The work follows the signature candy mascots as they engage with holiday-themed technology in a warmly lit, living room setting. Executing a blend of 3D render / CGI animation and live-action technique, the project maintains a cinematic and nostalgic tone throughout. Production and creative development involved coordination from agencies T&Pm USA, Weber Shandwick, and Essence Mediacom.
M&M's · Alone Time
M&M's presents "Alone Time," a commercial campaign that captures a relaxed domestic moment between two young women and a character-driven mascot. Developed by Energy BBDO and Team OMC, the live-action spot leans into warm, indoor visuals that emphasize a cozy home setting. The project features horizontal framing and a soft color palette, centered on a relatable leisure scenario. Media strategy for the campaign was managed by EssenceMediacom, with PR support provided by Weber Shandwick.
M&M's · What Else
The 'What Else' campaign for M&M's, developed by agency BBDO New York, introduces the M&M's Caramel Pop'd product line. The commercial centers on a domestic scene, blending live-action footage with character-driven animation to showcase the product's new puffed caramel core. The spot leans into a warm aesthetic, transitioning from intimate interior character interactions to a product-focused sequence. Through the integration of VFX / visual effects, the animated candy characters are positioned alongside live-action talent, closing with a high-contrast product reveal.
M&M's · Right Here
M&M's presents "Right Here," a commercial spot produced in collaboration with agency BBDO New York. The project merges live-action footage with character animation, featuring a domestic dining scene where human actors interact alongside the brand’s animated mascots. The narrative centers on a product-focused moment, highlighting the M&M's Carmel Popd packaging within a warm, domestic interior. The execution balances traditional live-action technique with visual effects integration to blend digital characters into a practical setting.
M&M's, Marvel · They're Here and Audition
M&M's and Marvel collaborate on this promotional campaign featuring the confectionery mascots as they navigate comedic auditions at Marvel Studios. The narrative follows the characters through a series of lighthearted interactions as they attempt to step into the roles of iconic superheroes like Deadpool and Wolverine. Produced with a focus on high-fidelity visual integration, the work leans into polished 3D render / CGI techniques to blend the distinct aesthetics of both franchises. The scenes utilise studio lighting and set-based staging to maintain a narrative continuity that bridges the two brands.
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