M&M's: Super Bowl 2023
Brand
Date
Feb 2023
Description
M&M's returns to the Super Bowl with a comedic campaign featuring actress Maya Rudolph. The commercial leans into the brand's playful identity, blending live-action technique with fantastical, candy-themed garden backdrops. Produced by PRETTYBIRD US with creative direction from BBDO New York, the spot sequences live-action performances against vibrant, surreal park environments. The production also integrates bright natural daylight across everyday settings, emphasizing a warm visual aesthetic that anchors the product within the comedic narrative.
Style
Horizontal, Commercial, Warm
Industries
Color
Pure White
Crimson
Background
Garden
Context
TVC / TV Commercial
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