M&M's: Music Lounge
Brand
Date
May 2024
Description
M&M's presents the Music Lounge project, an animated initiative developed by Mars United Commerce that focuses on brand presence and inclusion. The campaign utilizes a vibrant visual language across a series of colored backdrops, featuring the iconic M&M characters. The production leans into a minimalist aesthetic, employing motion graphics and kinetic typography to anchor the narrative. By blending playful animation with clean, bold design, the project maintains a distinct visual consistency across its horizontal commercial format.
Style
Horizontal, Commercial, playful, Minimalist
Techniques
Animation, Motion Graphics
Industries
Color
Crimson
Golden Yellow
Cobalt
Background
Solid Colour
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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