M&M's: Scene of The Crime

Sep 2026

M&M's presents "Scene of The Crime," a commercial campaign for the packaged food brand that plays with genre conventions through a cinematic lens. Directed by Rami Hachache, the spot leans into a moody, live-action aesthetic, contrasting deep blue night tones with sharp, warm emergency lighting to build a dramatic atmosphere. Produced by Omnicom Production with creative support from BBDO Chicago, the narrative follows a forensic investigation before pivoting to the brand's signature character-driven humor. The project utilizes high-contrast lighting to balance its procedural-inspired visual style with the established visual identity of the characters.

Horizontal, Action, Cinematic, Moody

Street

TVC / TV Commercial