M&M's
What Else
Brand
ProjectWhat Else
Date
Apr 2026
Description
M&M's presents What Else, a commercial campaign produced by agency partner BBDO New York. The spot highlights the product's puffed caramel center through a sequence that blends live-action technique with VFX, transitioning from intimate interior living room scenes to high-contrast product shots. The narrative bridges everyday social moments with brand-integrated animation, focusing on the M&M's Caramel Pop'd variant. The campaign utilises a warm colour palette and horizontal format to showcase the product across multiple broadcast and digital touchpoints.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Royal Blue
Caramel
Context
TVC / TV Commercial
Associated creatives
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