M&M's
What Have I Done
Brand
ProjectWhat Have I Done
Date
Apr 2026
Description
M&M's presents the commercial project 'What Have I Done,' a spot that explores the interaction between a man and the brand's iconic character lineup. The narrative unfolds within a domestic setting, utilizing a blend of live-action technique and animation to bring the characters to life as they react to a bag of Popd. Developed with agency creative from BBDO New York, the spot leans into a humorous tone. The execution relies on clean visual compositions and natural lighting to balance the interplay between the human talent and the animated protagonists.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Animation
Industries
CPG / Packaged Food
Color
Golden Yellow
Camel
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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