M&M's presents What Have I Done, a commercial spot that blends live-action technique with character animation to highlight the brand's Popd product line. The narrative centers on a comedic interaction between a man at a dining table and the signature Yellow M&M character, later joined by the Red and Orange M&M characters within a domestic setting.
Developed by the creative team at BBDO New York, the film utilizes clean, natural lighting to frame the interaction. The execution relies on a humorous tone, balancing the physical performance of the human talent with the animated character dynamics.
