M&M's presents a festive campaign for Red One, bridging the gap between animated brand characters and cinematic feature film narratives. The work follows the signature candy mascots as they engage with holiday-themed technology in a warmly lit, living room setting.
Executing a blend of 3D render / CGI animation and live-action technique, the project maintains a cinematic and nostalgic tone throughout. Production and creative development involved coordination from agencies T&Pm USA, Weber Shandwick, and Essence Mediacom.
