M&M's: Red One
Brand
Date
Oct 2024
Description
M&M's presents a festive campaign for Red One, bridging the gap between animated brand characters and cinematic feature film narratives. The work follows the signature candy mascots as they engage with holiday-themed technology in a warmly lit, living room setting. Executing a blend of 3D render / CGI animation and live-action technique, the project maintains a cinematic and nostalgic tone throughout. Production and creative development involved coordination from agencies T&Pm USA, Weber Shandwick, and Essence Mediacom.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Event
Christmas
Color
Crimson
Violet
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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