Loro Piana: Denim Capsule 2024
Brand
Date
Nov 2025
Description
Loro Piana explores the intersection of campus life and textile craftsmanship in this promotional film for its 2024 Denim Capsule. The narrative follows a group of young models through a historic university setting, moving between stone-clad corridors, rooftop study spots, and sprawling green lawns. Produced by Partner Films London, the piece leans into cinematic storytelling to frame the collection’s denim jackets, trousers, and knitwear. The execution utilizes a warm, earthy color palette and natural light to maintain an authentic, editorial portraiture aesthetic.
Style
Horizontal, Cinematic, Warm, Earthy
Techniques
Analogue / film, Natural light
Industries
Color
Navy
Camel
Background
Rooftop
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.