Loro Piana
Into the Wild 2024
Brand
ProjectInto the Wild 2024
Date
Nov 2025
Description
Loro Piana’s Into the Wild 2024 campaign frames luxury fashion through the lens of rugged outdoor exploration. The commercial video follows a group navigating dense forests, transitioning from mountainous landscapes to active pursuits like cycling and canoeing. Produced by Partner Films New York, the project utilizes live-action techniques to emphasize a connection to the environment. The cinematography leans into raw, earthy palettes and atmospheric, misty conditions to anchor the apparel within an adventurous lifestyle setting.
Style
Horizontal, Commercial, Earthy, Raw
Techniques
Drone footage
Industries
Luxury Fashion Houses
Color
Chocolate
Jet Black
Beige
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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