Loro Piana Into the Wild 2024 2025

About

Loro Piana’s Into the Wild 2024 campaign frames luxury fashion through the lens of rugged outdoor exploration. The commercial video follows a group navigating dense forests, transitioning from mountainous landscapes to active pursuits like cycling and canoeing. Produced by Partner Films New York, the project utilizes live-action techniques to emphasize a connection to the environment. The cinematography leans into raw, earthy palettes and atmospheric, misty conditions to anchor the apparel within an adventurous lifestyle setting.