Jimmy Choo: Jimmy Choo Introduces The Wardrobe Collection

Sep 2026

Jimmy Choo presents The Wardrobe Collection, a campaign that explores a fusion of refined accessories and foundational apparel. The imagery leans into a minimalist, architectural aesthetic, contrasting the tactile quality of leather goods and denim against raw, textured concrete backdrops. Under the creative direction of Sandra Choi, the campaign captures a sophisticated editorial stance. The photography utilizes warm natural light and sharp directional shadows to emphasize clean lines, metallic hardware, and the structural silhouettes of the collection's footwear and handbags. The series moves between high-contrast monochrome portraits and warm, earth-toned vignettes, grounding the luxury items within a contemporary and deliberate design narrative.

Editorial, Vertical

Natural light

Concrete Texture

Advertising Campaign