Jimmy Choo

Sep 2026

The Jimmy Choo Wardrobe campaign leans into a minimalist aesthetic, utilizing the raw textures of brutalist concrete and clean geometric architecture to spotlight the latest footwear and accessory collections. Shot by photographer Mark Kean, the visuals move between high-contrast, sun-drenched outdoor scenes and soft, controlled studio environments, establishing a refined dialogue between modern structure and soft luxury. Through a lens of deliberate restraint, the series emphasizes tactile details, from glossy patent leather finishes to the structured silhouettes of tailored denim and blouson jackets. Content creator Devon Lee Carlson anchors the campaign, styled by Jane How in an array of monochromatic and earth-toned looks that prioritize form and line. The creative direction, led by Kerry Haynes and Sandra Choi, leans on the interplay of natural light and hard, diagonal shadows to frame each silhouette. The project incorporates elements of clean minimalism and a warm, editorial approach to highlight the collection's versatile aesthetic, supported by hair styling by Ryan Mitchell, makeup by Gemma Smith-Edhouse, and set design by Suzanne Beirne.

Vertical, Commercial, Clean

Luxury Fashion Houses

Concrete Texture

Advertising Campaign