Jimmy Choo

Aug 2026

For the Jimmy Choo Autumn 2026 campaign, the brand masterfully bridges the gap between heritage elegance and contemporary lifestyle, grounding its latest accessories in a series of highly atmospheric, cinematic vignettes. With creative direction from Kerry Haynes and Sandra Choi, the campaign captures an evocative dialogue between ornate, historical interiors and the modern sharpness of the collection. Photographer Francesc Planes utilizes natural light and soft-light techniques to heighten the interplay of textures, from the rich, velvety suede of hobo bags and intricate lace-detailed footwear to the cool, structured gloss of patent leather. Fashion editor and stylist Vanessa Coyle anchors the aesthetic, blending casual denim and relaxed-fit silhouettes with the refined, high-fashion sensibilities synonymous with the house. Featuring model Africa Garcia, the visual narrative leans into editorial minimalism, where the accessories emerge as protagonists against backdrops of classic boiserie, metallic dividers, and marble fireplaces. The campaign successfully channels a sophisticated, lived-in luxury, utilizing techniques that range from precise macro detail shots to fluid, live-action captures. By juxtaposing opulent architectural motifs with modern design, the project creates a seamless fusion of traditional refinement and current trends, positioning Jimmy Choo as a vital, ever-evolving force in global luxury fashion through a lens of quiet, confident composition.

Editorial, Commercial

Natural light, Soft Light

Luxury Fashion Houses, Fashion