Hertz

Hertz · Kirk Herbstreit

In a clever display of self-aware brand storytelling, Hertz leans into the comedic potential of its Gold Squad campaign by enlisting the help of college football personality Kirk Herbstreit. This live-action technique advertisement masterfully balances professional polish with a lighthearted, absurd edge that immediately captures the viewer's attention. The spot features Herbstreit reflecting on his high-profile partnership with the vehicle rental brand, though the narrative quickly shifts to the spotlight-stealing antics of a golden retriever donning a yellow bandanna. By situating the canine star within the tropes of a traditional press conference—complete with contract signings and selfie sessions—the agency, Preacher, successfully positions Hertz as a brand capable of not taking its corporate image too seriously. The aesthetic remains grounded in a relatable lifestyle setting, utilizing sharp, clean compositions that contrast Herbstreit’s measured reactions with the undeniable charm of his furry co-star. The project functions as both a celebration of brand personality and a meta-commentary on the nature of celebrity endorsements, proving that high-level travel and hospitality marketing can thrive when it embraces a bit of spontaneous humor. With the creative direction from Preacher, this campaign underscores the evolving strategy of connecting with audiences through unexpected, highly shareable moments that resonate far beyond the standard, static expectations of the travel industry.

Hertz · Golden Collage

For this festival-focused activation, Hertz leans into a nostalgic aesthetic to capture the spirit of summer travel. The campaign features a sequence of handheld, warm-toned vignettes that follow attendees through a lively outdoor event. Developed by agency Preacher, the visual execution utilizes a retro cinematic style. By incorporating a collage of polaroid-style frames and grainy, 16mm-inspired textures, the project establishes a relaxed and immersive atmosphere.

Hertz · New Car Fling

Hertz brings a focus to the family travel experience in its latest commercial, New Car Fling. The spot follows a family navigating a rental facility before heading out onto coastal routes, highlighting the fleet's role in their journey. Produced by Burn Studio, the work leans into cinematic storytelling to capture the atmosphere of road-based travel. The project utilizes live-action technique and a high-fidelity commercial aesthetic to present the rental experience.

Hertz · New Dad, New Car

Hertz channels a lifestyle-oriented approach in this commercial campaign, 'New Dad, New Car.' The project moves between a sterile, high-key car showroom environment and a relaxed, sun-drenched beach setting. The spot highlights the functional versatility of the vehicle, contrasting professional urban aesthetics with the practical demands of family travel. The execution leans into a clean, vibrant visual language, utilising live-action technique to ground the narrative in a relatable, aspirational context.

Hertz · Dog Gone Fishing

Hertz introduces its latest digital capabilities in the Dog Gone Fishing campaign. The spot transitions from a modern vehicle rental showroom to an outdoor-inspired set, highlighting the accessibility of the brand's mobile app alongside its latest fleet. Developed by agency Preacher, the commercial utilizes a live-action technique to bridge the gap between corporate travel utility and leisure-focused experiences. The production maintains a clean aesthetic throughout, focusing on the integration of digital tools within the vehicle rental experience.

Hertz · Little Roof Convertible

This commercial for Hertz, "Little Roof Convertible," highlights the brand's digital rental experience, transitioning from a streamlined service hub to open-road driving. The film focuses on the ease of mobile booking before shifting to a high-contrast cinematic sequence of a red convertible navigating a coastal route. The production balances a clean, professional aesthetic in the interior scenes with vibrant, warm-toned sequences at sunset. The project utilizes live-action techniques to emphasize the vehicle rental process and lifestyle appeal, supported by creative production from Preacher.

Hertz · Stargazing

Hertz brings a sense of adventure to its latest commercial campaign, Stargazing. The film pivots from a structured, professional showroom setting into the expansive outdoors, highlighting the versatility of their vehicle fleet for spontaneous travel. With creative direction from Preacher, the project balances a corporate aesthetic with a whimsical, live-action technique. The narrative contrasts the routine of car rental with the experience of a remote, star-filled campsite, framing the SUV as a conduit for outdoor exploration.

Hertz · Day in the Life