Hertz
Goldens in Golden
Brand
ProjectGoldens in Golden
Date
Feb 2026
Description
Hertz channels a playful aesthetic in the commercial campaign 'Goldens in Golden,' focusing on a distinctively branded food truck to anchor the visual narrative. Featuring clean compositions and natural light, the campaign leans into a bright color palette centered on recurring yellow motifs and metallic surfaces. The project was developed in collaboration with Preacher, who provided agency and creative support for the production.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Vehicle Rental & Rideshare
Color
Golden Yellow
Silver
Background
Garage
Context
Advertising Campaign
Associated creatives
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