Hertz
Little Roof Convertible
Brand
ProjectLittle Roof Convertible
Date
May 2026
Description
Hertz introduces the 'Little Roof Convertible' campaign, a commercial project highlighting the ease of modern vehicle rental through its digital interface. Directed by the team at Preacher, the spot transitions from a polished service hub to an outdoor coastal drive. The film leans into high-contrast cinematography, utilizing live-action technique and vibrant colour grading to emphasize the experience of the open road. The production balances sleek, indoor professional environments with the cinematic warmth of a sunset coastal route.
Style
Horizontal, Commercial, Warm, Polished
Industries
Vehicle Rental & Rideshare
Color
Beige
Off-White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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